Ensure that a product is properly packaged and protected in such a manner that it withstands the rigors of commercial transport.
Paying a little bit more for packaging or crating will save in the long run by minimizing or eliminating claims and loss sales due to damaged product.
Custom shrink wrap with the company logo printed on it would help identify if a skid has been tampered with.
For high value goods using a non-see through shrink-wrap maybe advisable.
Be sure to properly label each piece with clear identification of shipper and consignee addresses.